Quote:
Originally Posted by howam00
ummm....... I do belive they offer a 4x4 in all trims. You must be referring to the Ranger. Too bad you cant get a regular cab 4x4 with a V6 in that.
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"That would take away from F-150 sales", to paraphrase FoMoCo. I still think they have a screw loose to jettison their popular Ranger and think people will just buy different Ford products instead. They say it is an unprofitable segment- whose fault is that? If they can't make it work within their assumptions, maybe their assumptions are faulty. On the one hand, if a Ranger size pickup was offered alongside the F-150 and they were the exact same price, some people would
still buy the smaller truck, and on the other hand, if there are less materials going into the truck it should be less expensive to make (labor might be about the same but save on materials), being lighter is wouldn't require as big an engine (presumably a cost savings), and therefore it should also be more fuel efficient- another attraction to customers. No doubt they won't sell as many Rangers as before, but they will keep the sales in house and make a profit as well.
Those of us who are interested in the Mahindra are an example of how the market here has been changing, but the manufacturers haven't recognized it yet.