[pee wee]

I agree- while the competition isn't offering exactly the same thing, there is no way the rational truck buyer would choose to pay a much higher price for an Indian truck, the expectation is for a lower price. They (GV) claim they are going to absorb the chicken tax to get sales rolling until they can set up assembly here, but it's hard to understand how they can work the price up so high (granted, they haven't released pricing yet- this is speculation)without raising doubts. The truly sensible buyer will stay away from this brand until they become established here, if that ever happens. At a comparable price, some people would choose a Mahindra over a Ford or Toyota or Nissan truck because of the diesel, bed length of the TR20, and payload capacity. Some people would avoid it because of its funky styling, lower quality finish in some areas, last generation engineering in some areas, and lack of a track record here. If they have to sell at a higher price I think Mahindra should cut their losses and bypass a launch in this market, because there would be no good reason for anyone to buy one. At a comparable price they would sell some, and could gain a foothold in the market. At a lower price they would get serious attention. I'll just have to wait and see if I'm going to be driving a Mahindra next year or not, pricing should not be underestimated.