I think any of the bigs could come up with an affordable small truck, they just haven't thought the market wanted one very badly. Mahindra has many hurdles to clear if they are going to be successful here- new name, new infrastructure, new vehicle type (at least the details of it), and perceived value. That one- price, is a big one. Talk about being able to get an F150 for less, if these small trucks come here with a base price over $20,000 it will be an uphill battle to convince many people they are worth it. I hear the European market is more likely to drop big money on small cars, but we haven't shown much willingness to do that yet.
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