It sounds like they are NOT wanting Dodge to build them a Hyundai branded truck but it was a marketing concept to see if people liked the "look" of what a Hyundai truck might look like if they built one. I could see them in the global midsize market before I could see them in the US only full-size market. It makes more sense given their existing market to sell a midsize "world truck"
I think they are in the best spot to challenge the Taco/Hilux and the Frontier and Ranger.
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