With a truck this ugly you can't expect it to appeal as much to the younger crowd- the more mature (and I mean on the inside) buyer is looking at the nuts and bolts, and knows the outside can be doctored up to suit. Still, I'm surprised that 46-55 is the biggest category. I suppose holding out for a diesel power-plant in a small truck when there are other options that will get the job done makes it somewhat of a luxury, and the older guys have more disposable income.
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