Don't tell anyone, pass it along.
when you read about the Mahindra Pik-Up in Australia, you see that most people there still haven't heard of Mahindra. It looks like they are using the same strategy here. I'm no expert on automotive marketing, but I can't remember another case where a brand sold well without a concerted advertising program. In this country we would describe this launch as a "timid" approach, where is the fanfare? In India they are using typical mass advertising, but for some reason we haven't yet seen that here. I'm not saying they're doing it wrong, but I sure don't understand their strategy. Then again, from a selfish viewpoint, I would like to visit a dealership when things are quiet.
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